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Arthur Frommer’’s Europe

為了解決Best seller的問題，作者Frommer, Arthur,Ames, Paul,Barron, Peter 這樣論述：

Arthur Frommer The son of a Polish-born mother and an Austrian-born father, Frommer was drafted into the U.S. Army during the Korean War, but was stationed in Europe because of his fluency in German and Russian. During his service, he wrote and self-published a guidebook called The GI’s Guide to Tra

veling in Europe in 1955 that was an immediate hit among his fellow soldiers. In 1957, Frommer created a civilian version called Europe on 5 Dollars a Day, which became an overnight best seller. He subsequently published guidebooks covering all parts of the globe. Frommer licensed his travel guide b

ook business to Simon & Schuster in 1977. Eventually, the Frommer’s series was purchased by John Wiley & Sons, and in August 2012, Google purchased the travel guides. Through all the exchanges, Arthur Frommer was always deeply involved with the guide books. In 2013, Frommer reacquired control of the

guidebooks bearing his name and has come full circle, now self-publishing his iconic travel books again. Additionally, Arthur Frommer writes a travel column syndicated through King Features, and co-hosts a weekly syndicated radio show with his daughter Pauline, ＂The Travel Show with Arthur & Paulin

e Frommer.＂ Arthur resides in New York City. Paul Ames (author Portugal): A native of England’s East Anglia region, Ames has been fascinated by Portugal since a childhood visit in the 1970s when the country was gripped by revolutionary fervor. After 20 years based in Brussels covering Europe for Th

e Associated Press and other international media, he returned to Lisbon in 2013. Paul works as a freelance journalist and never tires of exploring the delights of his adopted homeland, from the green hills of the Minho to sub-tropical Madeira island and all the beaches in between. Peter Barron (auth

or Spain): After careers at the BBC and Google, Peter Barron turned his attention to restoring a barn with his wife Julia at their finca on the border between Andalucía and Extremadura. He has been visiting Spain for over thirty years and loves flamenco guitar, ibérico ham, and manzanilla sherry. He

is one of the authors of Frommer’s Spain and blogs about Extremaduran life at adventuresinextremadura.com. He divides his time between Spain and London. Anna E. Brooke (author France) relocated from her native Britain to Paris in 2000 and hasn’t looked back since. She is now a full-fledged bohemian

, juggling life between freelance travel writing (Frommer’s, Sunday New York Times Travel, Time Out Paris and the Financial Times), children’s fiction, acting and songwriting for film. Jennifer Ceaser (author Belgium and The Netherlands) is a freelance writer and editor who has specialized in travel

journalism for two decades. A former New Yorker and staff editor at the New York Post, Jennifer has lived in Europe since 2016, including Amsterdam, Berlin and Barcelona. She contributes to a variety of publications including Condé Nast Traveler, AFAR, New York magazine, BBC, Time Out, Delta Sky, a

nd Wine Enthusiast. Jason Cochran (author, England & Scotland) was twice awarded Guide Book of the Year by the Lowell Thomas Awards (Society of American Travel Writers) and once by the North American Travel Journalists Association for his book Frommer’s EasyGuide to London. His writing has appeared

in the New York Post, Entertainment Weekly, Travel + Leisure, USA Today, and Budget Travel , among many others. Jason has appeared as a host and commentator on CBS, Fox and AOL, to name a few. He currently is the Editor in Chief of Frommers.com. Donald Strachan (author Italy) is a writer and journal

ist who has written about Italy for publications worldwide, including National Geographic, the Guardian, Sunday Telegraph, and the Independent. Rachel Glassberg (author Austria, Germany, Switzerland) is a Berlin-based journalist last seen traversing the Alps for Frommer’s Switzerland and ruining he

r friends’ favorite bars for Frommer’s Germany. Formerly deputy editor of the English-language city magazine Exberliner, she now divides her time between writing, music, and travel -- sometimes two or even all three of those simultaneously.

Best seller進入發燒排行的影片

消費者使用線上購買到店取貨關鍵因素之研究—以化妝品為例

為了解決Best seller的問題，作者何淑君 這樣論述：

全通路時代的來臨，在疫情的驅動下，使得消費行為快速從線下走到線上，進而加速實體零售業進行數位化轉型，打破線上線下的分野為消費者提供一條虛實整合的新通路，以消費者使用便利及需求為核心，讓消費者在任何一個通路皆可獲得一致且完整的資訊及服務，透過數位化技術的運用優化了消費者的消費體驗。線上購買到店取貨(Buy Online and Pickup in Store, BOPS)是發展「全通路」零售的一項新嘗試，它結合了線上虛擬空間及貨架和線下實際場域替消費者打造一種無縫的消費體驗，同時也讓消費者享受無壓力與便捷購物的理想方式。零售商該如何刺激消費者選擇在線上購買，最後走入線下實體店取貨，把人流從線上

再帶回線下，是各實體通路零售業者所需考量的問題。過去諸多的研究中，大部分都以業者的角度來探討BOPS，較少從消費者的觀點出發，本研究採用層級分析法（AHP）來進行分析，探討消費者使用BOPS之關鍵因素，並以化妝品為例，瞭解哪些因素是消費者使用線上購買到店取貨所重視的，以提供給已導入或未來將導入BOPS服務模式之相關業者建議。本論文首先進行文獻資料整理，歸納出四個構面及十五項評估準則關鍵因素，再以層級分析法（AHP）進行分析。最終研究結果顯示，消費者使用線上購買到店取貨之關鍵因素中，最重視的構面為「商店魅力」，其次為「平臺系統」，最後則為「消費體驗」與「顧客互動」。

The Night Before Christmas Pop Up Book: A Pop-Up Edition

為了解決Best seller的問題，作者Moore, Clement 這樣論述：

This magnificent Christmas Eve poem is brought to life in this pop-up edition of the #1 New York Times best seller The Night Before Christmas. ’Twas the night before Christmas, when all through the house, Not a creature was stirring, not even a mouse... This holiday season enjoy everyone’s favor

ite Christmas Eve poem with this beautiful pop-up book. Every child knows the words to this captivating story, and this delightful edition provides an exciting 3D reading experience for children and parents alike. Join Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donder, and Blitzen and dash your w

ay through these dynamic pages. Not only will this Christmas poem spread holiday cheer, it will engage your child and encourage a love of reading. This edition includes: - 3D pop-up elements that offer a new take on this nostalgic Christmas classic - A beautifully designed hardcover with an embosse

d foil-stamped cover - Clement C. Moore’s original text, including a nod to Dutch references in the poem, specifically the Dutch name ＂Donder,＂ which translates to ＂thunder＂ - Stunning artwork by #1 New York Times best-selling illustrator Charles Santore. Start a new family tradition this year or

carry on your own with this illuminating edition of a timeless tale. You’ll be sharing this holiday classic with children and family for years to come. The work of New York Times bestselling children’s book illustrator Charles Santore has been widely exhibited in museums and celebrated with recognit

ions such as the prestigious Hamilton King Award, the Society of Illustrators Award of Excellence, and the Original Art 2000 Gold Medal from the Society of Illustrators. He is best known for his luminous interpretations of classic children’s stories, including The Little Mermaid, Alice’s Adventures

in Wonderland, Snow White, and The Wizard of Oz.

營運策略、性別和績效：來自台灣會計師事務所的證據

為了解決Best seller的問題，作者Enny Susilowati Mardjono 這樣論述：

本研究旨在探討台灣會計師事務所中，經營策略分別採防禦者 (Defenders)、探勘者(Prospectors)及分析者(Analyzers)的情況下，對男性或女性執業會計師事務所經營績效之影響。此外，我們亦依據事務所業務多角化程度，將經營策略區分為多角化(Diversified)及集中化(Focus)，進而分析在執業會計師具性別差異下，不同經營策略對事務所經營績效之影響。本研究資料來源為金管會會計師事務所服務業調查報告，研究期間為1989年至2018年，研究結果顯示，整體而言經營策略為探勘者之經營績效優於防禦者。而無論在男性或女性執業會計師事務所中，經營策略為分析者之事務所經營績效優於探勘

者及防禦者。此意味著激烈的市場競爭驅使事務所採取分析者策略。本研究建議，採分析者策略可為委託客戶提供更廣泛的審計及非審計服務，且在提供聯合服務過程中產生的知識外溢效果，將為事務所創造範疇經濟，亦即事務所透過提供管理諮詢服務來提高績效，從而提高知識外溢效果帶來的成本效益。另一方面，無論在男性或女性執業會計師事務所中，經營策略採多角化的事務所經營績效皆優於採集中化的事務所。因採多角化策略的事務所擁有大量的專業資源，例如產業專家等，可提供委託客戶更為全面的服務。