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教練型領導組織承諾的關係:以組織創新活力為中介變項

為了解決Moderator-mediator的問題，作者賴世耕 這樣論述：

教練型領導是通過鼓勵、指導、授權等方式樹立工作目標，最終實現領導者和員工之間相互促進以及共同發展。透過提高組織創新活力，來提高組織承諾，使員工達到對企業有緊密的關係，並且提高創新活力，以利組織面對環境改變越來越快速的問題。本研究之搜取樣本方法使用便利抽樣方式，而研究對象為台灣企業之員工，須在公司滿3個月以上工作經驗，並具有團隊經驗，以網路問卷發放，共回收452份問卷，刪除無效問卷後共409份，有效問卷之回收率為90.48%。在統計數據顯示，假設一為教練型領導對整體組織承諾具有顯著正向影響(β=.712 , p < .001)，故假設一成立。假設二教練型領導對整體組織創新活力具有顯著正向影響(

β=.749 , p < .001)，故假設二的推論成立。假設三組織創新活力對整體組織承諾具有顯著正向影響(β=.846 , p < .001)，假設三的推論成立。假設四組織創新活力中介教練型領導與組織承諾之間在加入組織創新活力的中介變項後，教練型領導對組織承諾的影響力下降(β= .712 , p < .001、β= .183 , p < .001)，故假設四成立。根據上述的假設成立給予實務上的建議，首先，在現今大數據時代的來臨，若組織內部的領導者具有教練型領導風格，可以帶給員工更高的組織承諾；在面對需要快速創新的產業與組織，教練型領導能夠促進組織創新活力，是組織面對創新更有動能；在組織中的組

織創新活力的程度越高，會更吸引組織內部的成員提高歸屬感與承諾；在了解組織創新活力中介於教練型領導與組織承諾之間，可以更能夠了解，組織內部員工對於領導者與組織需要能夠帶來協助與好的溝通才有辦法讓員工有所歸屬。

探究自我概念與社會影響對綠色行銷的影響

為了解決Moderator-mediator的問題，作者候培鑫 這樣論述：

Global campaigns and growing awareness have led consumers to have become more environmentally friendly in day-to-day life to sustain a better environment, each contributing to reducing the destruction of the environment. As a result, green consumerism impacts the bottom line to make its products an

d activities more environmentally friendly. This research reveals the factors that affect the green consumerism behavior from the consumer's point of view, which is the reason for the consumer's purchase intentions. Enables marketers and policymakers to understand the actual behavior of consumers in

making green purchase intentions through constructs from the Theory of Reasoned Action.A conceptual model is conducted and verified empirically verified using a survey of 528 respondents evaluated through structural equation modeling. The result shows a significant effect between attitude towards g

reen products and green purchase intention. In contrast, the relationship between green purchase intention and subjective norms is statistically insignificant. Therefore, self-concept assumes the effect between subjective norms and green purchase intention. Furthermore, the impact from self-concept

to green purchase intention, while positive in general significantly, differs based on the social Influence of purchasing green products - in developing countries considered in this study. Thus, it substantiates theoretical assumptions that emphasize the importance of individualism as a determinant

of purchasing green products by suggesting self-concept as mediating related to subjective norms and green purchase intention. Thus, this research indicates the increased intention toward green products to practitioners and policymakers.