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I, Human: Ai, Automation, and the Quest to Reclaim What Makes Us Unique

為了解決For hire的問題，作者Chamorro-Premuzic, Tomas 這樣論述：

＂It’s no secret that AI is changing the way we live, work, love, and entertain ourselves. Dating apps are using AI to pick our potential partners. Retailers are using AI to predict our behavior and desires. Rogue actors are using AI to persuade us with Twitter bots and fake news. Companies are us

ing AI to hire us-or not. This is just the beginning. As AI becomes smarter and more humanlike, our societies, our economies, and our humanity will undergo the most dramatic changes we’ve seen since the Agricultural Revolution. Some of these changes will enhance our species. Others may dehumanize us

and make us more machinelike in our interactions with others. It’s up to us to adapt and determine how we want to live and work. Are you ready? In I, Human psychologist Tomas Chamorro-Premuzic offers a guide for reclaiming ourselves in a world in which most of our decisions will be made for us. To

do so, we’ll need to double down on what makes us so special-our curiosity, adaptability, and emotional intelligence-while relying on the lost virtues of empathy, humility, and self-control. Filled with big-think fascinations and practical wisdom, I, Human is the book we need to thrive in the future

＂--

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失能老人家庭照顧者僱傭外籍家庭看護工之決策歷程

為了解決For hire的問題，作者林資靜 這樣論述：

臺灣邁入高齡社會，老年人口比率上升，在疾病與老化的雙重影響下，日常生活仰賴他人提供照顧，然家庭照顧者無法長期回應此密集性需求，選擇聘僱外籍家庭看護工協助分擔家內照顧成為首要選擇。本研究即探討失能長者之家庭照顧者聘僱外籍家庭看護工之決策過程與動機，採取質化研究，以半結構問卷進行訪談，訪談宜蘭地區曾考慮僱傭及已僱傭外籍家庭看護工的失能老人家庭，共有17位失能老人之家庭成員，探討影響失能老人家庭決策與僱傭外籍家庭看護工歷程，及僱傭後對家庭互動關係之變化。 本研究發現，失能老人欲聘僱外籍家庭看護工為回應家中長者因疾病導致失能後需要密集性照顧，加上居住型態改變，多數長者與成年

子女並未同住，家庭照顧分工不易，面臨工作、家庭與子女分工等諸多限制。另有高齡配偶擔任家庭主要照顧者，皆為家庭向外尋求照顧服務資源之肇因。其次，失能老人家庭聘僱的決策過程中，遵循著「長幼有序」、「男性決策為主」之文化規範，以及「主要照顧者具有經濟決策權」的模式進行照顧資源的選擇。在現有各項長照服務資源中，家屬選擇外籍家庭看護工之考量分別為「照顧安全性」、「照顧連續性」、「照顧可負擔性」、「申請服務的可近性」，其中又以「照顧安全性」、「連續性照顧」為關鍵之因素，認為外籍家庭看護工的特質最貼近照顧需求。 外籍家庭看護工在進入失能老人家庭後，即與失能老人及家庭照顧者形成三角的互動關係，與老

人逐漸發展類家人的信任與家屬的僱傭關係，隨不同角色與關係，發展出三角制衡關係。失能老人與家屬皆認為在僱傭外籍家庭看護工後，在照顧品質及家人間的生活品質皆有改善，然仍需回應外籍家庭看護工「多元化飲食習慣」、「語言溝通障礙」、「執行照顧工作的異質性」等現況，指出雇主端需有意識的融合外籍家庭看護工文化差異。另外，首次聘用外籍家庭看護工與已聘用外籍家庭看護工多年兩者相較，對於「外籍家庭看護工品質的穩定性」與「長期支出照顧費用的經濟壓力」之感受差異性最大。 為穩定外籍家庭看護工之品質，與外籍家庭看護工的溝通與培訓之質與量最為關鍵。同時，在媒合外籍家庭看護工與失能老人過程中，雇主須敏感家庭看護

工文化差異與需求，能有助於外籍看護工執行照顧工作的穩定性。研究建議家屬可結合社區端現有的資源網絡，由外籍家庭看護工陪同失能老人參與社區活動，有助於雙方的社會參與及對文化差異的了解，重視外籍看護工在家庭與社區的融合。政府在積極發展長照政策之際，回應失能家庭照顧者主觀性需求，增加服務資源的連續性與可及性，回應失能老人與家庭長期面臨之多元負荷，維持家庭的穩定性。

How to Promote Your Book: A Practical Guide to Publicizing Your Own Title

為了解決For hire的問題，作者Yager, Jan 這樣論述：

Writing a great book is the easy part. Getting people to buy the book is wicked hard. Jan’s book shows you what promotion to do so you increase the possibility that your book becomes a bestseller.＂ --Jeffrey Fox, bestselling author, How to Become a RainmakerBeing an author is 50% creative and 50%

promotion. Jan Yager’s comprehensive and practical book, How to Promote Your Book, tells authors exactly what they need to know and do to promote their book. I’m recommending it to all the authors I know including those whose books I share through my Bedside Reading program. --Jane Ubell-Meyer, CE

O, Bedside Reading, former TV producer, Good Morning America, Entertainment Tonight, WSJ-TVWhether your book is being released through a commercial publisher or an academic press, or you are self-publishing it, as the author, you can and should play a crucial role in getting your title seen, talked

about, and sold. And while you may watch dozens of authors pitch their books on TV, in social media, and in bookstores, they represent only a fraction of the writers who come out with new books each year. What do they know that you don’t? They know what to do to get attention for themselves and, mor

e important, for their books--and as you will discover in book publishing veteran Jan Yager’s How to Promote Your Book, you can, too. The book is divided into three sections. Part One begins with a look at promotion basics. These include knowing what your book’s marketplaces are, who your audience i

s, how the media is divided, the elements involved in publicity, and how to create an effective promotional timeline. Once you understand the basics, Part Two focuses on the ways to package and market yourself to the various book and media outlets. It discusses putting together professional looking

press releases and media kits. It also explains how to obtain endorsements and reviews, as well as how to generate speaking engagements and interviews with journalists; bloggers; and radio, TV, and podcast hopes. Part Three provides a plan that covers the fi rst three months of an author’s publicity

program--from the day the book is formally released through all the media events that have been lined up. Throughout the book, you will find insets that answer important questions such as, ＂What are the real costs involved?＂ and ＂Should I promote myself or hire a publicists?＂ Just as important, the

author includes a valuable resource guide that provides the names, addresses, and links to many of the key places covered in the book. Jan Yager has enjoyed a fabulous career as both a best-selling author and a publisher. She has been interviewed by many of the top shows on TV and radio. In How to

Promote Your Book, she lets you in on what she has done--both for herself and for her authors--to open the door to effective publicity.

傳統皮膚科診所與醫學美容產業結合的趨勢

為了解決For hire的問題，作者徐雲裳 這樣論述：

隨著醫療科技的進步,台灣醫美產業發展快速，加上社會經濟的進步、網路資訊的發達,大家對於醫學美容都有一些程度的認識，開始對外在美有更高的要求與重視，越來越多的人也往往要藉由醫學美容的療程來延緩肌膚的老化，藉此達到改善外貌的目的讓自己留住青春變得更有自信。當醫學美容的療程趨勢成為了一種時尚，這樣的風氣也改變了原來的醫療市場。除了一些非本科系的醫生轉換了跑道，紛紛的投入醫學美容的行列。民間醫美業者、財團也競相加入醫學美容的市場。這對於皮膚科診所附設醫學美容業務而言也造成很大的競爭壓力。本研究採用個案的分析法，以雲林地區個案皮膚科診所為例子，來探討台灣醫學美容診所發展的趨勢與市場的概況。 美容

醫學產業發展至今，二十多年來不斷地推陳新出，除了侵入性的開刀整形手術,醫療光電儀器創新的研發、醫用生化科技的注射療程的日新月異。微整型醫學美容在這樣的趨勢下變成了一種時尚的風潮 這個方興未艾的產業也吸引很多的人力與資金投入這個市場，競爭也日趨激烈。除了整形外科醫師、皮膚專科醫師、非專科出身的各科醫生，由於報酬率高、只要聘請有醫師執照的醫師經由認證的機制就可以開業，這也吸引民間的投資者或財團紛紛自聘醫師來加入這個醫美市場。競爭者的威脅與消費者的選擇性多，議價能力也提高，個案診所在競爭策略上要因應顧客需求的改變，以多元性的商業模式與時俱進，提升競爭力。